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WHO WE ARE
Prime Athlete Branding Group is a sports marketing and athlete branding agency focused on elevating identity, influence, and opportunity. We help athletes and organizations build strong brands, develop powerful partnerships, and connect with meaningful opportunities in today’s evolving sports landscape. Whether you’re an athlete growing your presence or a business seeking authentic sports ambassadors, PRIME provides modern strategy, creative direction, and long-term brand development.
Prince Johnson
Chief Executive Officer
NIL COMPLIANCE
Navigating the Name, Image, and Likeness (NIL) landscape requires clarity, expertise, and full compliance—and PRIME is committed to supporting athletes and organizations with confidence and integrity. We provide strategic NIL guidance that ensures every opportunity aligns with NCAA, state, and institutional regulations. Our team helps athletes understand their rights, evaluate opportunities, and manage disclosures while protecting eligibility and long-term reputation. For brands and organizations, we assist in crafting compliant partnerships that respect all legal and regulatory standards. At PRIME, compliance isn’t an afterthought—it’s the foundation of every NIL strategy we build.
A FIELD FULL OF STRATEGY
Prime delivers a full spectrum of branding and marketing services built to shape how athletes and organizations show up in the modern sports marketplace. We translate your goals into strategic action—strengthening identity, expanding visibility, and unlocking opportunity through intentional branding, NIL support, partnership development, and content direction. Every service is crafted to elevate your influence and position you for sustainable growth. With Prime, you gain a dedicated partner committed to amplifying your story and maximizing your potential on and off the field.
Athlete Branding
Fresh, forward-thinking design and storytelling that shape memorable identities and set brands apart.
Sports Marketing Strategy
Strategies rooted in insight and research that guide brands toward clarity, growth, and distinction.
NIL Support (Name, Image, Likeness)
Partnership-driven support that brings strategies to life through seamless implementation, shared insight, and measurable results.
OUR FLOW
Prime Portal
Prime Portal is our exclusive client platform designed to keep athletes fully connected to their brand journey. Inside, you’ll find everything you need in one organized, easy-to-navigate space—no guessing, no endless emails, no confusion.
Track your projects, review content, monitor partnership outreach, access key documents, and communicate directly with our team—all in real time.
Prime Portal ensures you’re always informed, always involved, and always moving forward.