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Our Story
Every great brand starts with a powerful story—and ours began long before the agency ever opened its doors. Founded by Prince Johnson, our agency was built on a deep belief that athletes are more than competitors. They are leaders, influencers, and visionaries with stories that deserve to be amplified.
Prince’s journey in sports began with a passion for the game and a commitment to understanding what drives athletes both on and off the field. He earned his Bachelor of Science in Sport Management from Indiana Wesleyan University, where he immersed himself in the study of athlete development, organizational leadership, and the evolving landscape of sports marketing.
After years of hands-on experience in sports management, Prince saw a gap in the industry: athletes needed a partner who not only understood the business of sports, but also understood them—their values, goals, and potential beyond competition. He realized that today’s athletes are brands in their own right, and with the right strategy, they can build careers, influence culture, and create lasting impact.
This vision led to the creation of our agency.
Today, we help athletes shape their identities, tell their stories, and elevate their influence. Through strategic brand development, marketing, and partnership opportunities, we empower athletes to succeed long after the final whistle.
Our mission is simple:
To transform athletes into brands that inspire, influence, and endure.
And it all started with one belief— Every athlete has a story worth telling.
Let’s Work Together
Get in touch so we can start working together.
